University of Miami Herbert Business School

The University of Miami Herbert Business School sought to radically enhance its storytelling approach and deepen its connection with various audiences. They also wanted a long-term, impactful strategy that placed storytelling at the forefront while reducing excessive video agency costs.
Year
2018 - ongoing
industry
Higher Education
location
Coral Gables, FL
Services Provided

Video Production
Public Relations
Branding
Strategy
Thought Leadership
Live Streaming

what we did

We offer strategic counsel and a holistic vision for each project, aligning every initiative with the School’s broader positioning in the marketplace.

Our team has produced hundreds of pieces, including commercials, social media content, mini-documentaries, live events, photography, and podcasts—providing Miami Herbert with diverse, high-impact visuals and messaging.

We produce professional live-stream events for Miami Herbert, delivering an immersive, real-time experience for both on-campus and remote audiences.

We collaborate with Miami Herbert to craft and disseminate key messages, elevating the School’s profile through targeted media outreach, thought leadership opportunities, and reputation management.

We build comprehensive plans that integrate branding, digital content, and event-driven campaigns, ensuring cohesive messaging and long-term engagement with all stakeholder groups.

We help shape faculty and administrator expertise into compelling stories that position Miami Herbert as a leading voice in business education, inviting broader media interest and academic recognition.

results

Over the past six years, our team has collaborated with administrators, Deans, faculty, and students to create high-quality content that targets prospective and current students, donors, alumni, academic thought leaders, the media, and the general public. By serving as a force multiplier, we’ve helped Miami Herbert establish a sustained, compelling brand presence and deliver engaging, professionally crafted stories across multiple platforms.

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