Chapman University Argyros College

Our firm was retained by the Chapman University Argyros College of Business & Economics to help the new Dean ideate and implement a new creative brand strategy for the institution. We were also tasked with building out a visual identity for the College that could compete with the elite Chapman Dodge College of Film and Media Arts. A small, private University in Orange County, Chapman harbors ambitions to project more aggressively in Los Angeles and across the state of California. Ultimately, these efforts are designed to drive increased enrollment and significantly heighten the institution’s positioning among peers while increasing the prestige and notoriety of faculty and leadership.

Year

2022 - Ongoing

industry

Higher Education

location

Orange County, CA

Services Provided

Video Production
Public Relations
Branding
Strategy
Thought Leadership

what we did

We offer strategic counsel and a holistic vision for each initiative, focusing on elevating the College’s brand in the broader marketplace and positioning it as a leader among its peers.

We’ve produced a broad array of media—from commercials and social media clips to mini-documentaries, live events, photography, and influencer-focused pieces—ensuring the College’s story resonates with diverse audiences.

results

From day one of the new Dean’s tenure, we conducted research, provided creative direction, and guided the College’s communications strategy. Our team has completed dozens of high-impact projects, including overseeing creative work for a new website launch. These efforts have strengthened the College’s visual identity and market positioning, setting the stage for broader visibility and recognition throughout California and beyond.