University of Georgia

The University of Georgia Law School engaged our firm to elevate the Practicum in Animal Welfare Skills program in the public consciousness. The focus is to get the message out about this pathbreaking program and educate the general public about how they can make a difference in the lives of animals across America. We were tasked on building out efforts on enlarging the profile of faculty involved in running the program while leveraging high quality mini-documentaries on hot button animal welfare related issues.

Year

2024 - ongoing

industry

Higher Education

location

Athens, GA

Services Provided

Public Relations
Branding
Strategy
Thought Leadership

what we did

We provide strategic guidance and execute a comprehensive public relations and digital distribution campaign. By forging strong relationships with media outlets, we secure significant, high-value placement opportunities that elevate the Practicum’s profile on a national scale.

results

Our team has formed robust media relationships to ensure broad distribution of the program’s content, resulting in numerous high-impact press placements. We also strategically leverage paid media to further expand the program’s reach and influence, effectively positioning the Practicum in Animal Welfare Skills as a leading voice in the national conversation on animal advocacy.